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Dear All,


Below is the post I recently made on LinkedIn (http://www.linkedin.com) to the "official" RSA group there, I am hoping to create some thinking about the 'how' and the 'why' of the RSA sanctioning any specific group/platform or technology as a means for Fellows to engage.  Clearly, anything that is badged as being RSA needs to adhere to a set of principles that are in line with the aims and objectives of the RSA.  Please let me know what you think.


Netiquette, the RSA and social media


What are the rules by which we, as Fellows, should follow when using groups like this? Is it acceptable to be flagrantly advertising our companies, trying to sell consultancy or peddle products and services? Or, should we be mindful of the aims and objectives of the RSA "For over 250 years the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) has been a cradle of enlightenment thinking and a force for social progress." 

Is your post to this group *really* in line with the aims of the RSA? 

Discuss/debate and contribute, please. Your comments and feedback will inform the RSA Fellowship Council working group on Digital Engagement and I will feedback to the next RSA FC meeting. To join in with the discussions or the group, go to: http://rsafellowshipcouncil.ning.com/ and sign up. 

Paul Buchanan

Views: 4

Replies to This Discussion

Thanks, Paul, for starting this conversation. The subject of etiquette and netiquette came up at the London RSAde meeting and it's one I am very keen to address in practical ways. I think it's very important for building confidence for Fellows to get stuck in online,. So far in the LinkedIn discussion there are fairly unsurprising views about good manners and standards of etiquette. I think the hard part will be about agreeing what sanctions (if any) can be applied if Fellows misbehave online.

It does strike me that RSA events are a great opportunity to join up the virtual and 'real-life' aspects of Fellowship. The existing good practice promoting event hashtags, live streaming and digital archives provides a sound base for amplifying and extending the reach of RSA events. It's also a great way for Fellows to get more involved in the events programme, expand interest in Fellowship and extend our own networks. It's certainly worked for me through twitter. Interested participants have appreciated 'meeting' Fellows in real time while they're commenting on events.

So in the spirit of active participation I'm drafting a Fellows guide to tweeting events which I hope the events team will want to adopt and adapt. I'm meeting Kirsti next week to explore how we might make it happen. The focus will be on practicalities rather than policy, though of course mindfulness of appropriate behaviour will be included. I'll post up a draft afterwards on this thread. Hopefully it can act as a companion 'how-to' behave as a Fellow online which gives examples of how we adhere to any set of principles. It's a small experiment for improving RSAde and may even support the 'how-to' guide anticipated for the new Charter.

In terms of the 'how' and 'why' of the RSA sanctioning any specific group/platform or technology as a means for Fellows to engage, I think guidelines and high-profile champions/adherents are probably the best approach to twitter - I'm really not sure that there are any other ways of 'controlling' that channel (let alone the various others such as LinkedIn and Facebook - where there are at least 3 groups! )
Thanks for posting on this Paul. Quite a complex subject - some of which relates to one's view of 'networking'.... and most importantly creating the online and offline environment that we all want to spend time in. So your question of 'selling' is an important one. What constitutes selling? It is important that we know what everyone does, and have a link to websites - what behaviours would you think overstep?

The description of networking that I like the most in recent years is from Russell Davies. He describes blogging as ‘networking for shy people’, but ‘not in the horrible commercial sense of networking – serial small talk in the hope of opportunity – but the sort of networking that a village has, or a workplace, or a hobbyist club; like-minded people who help each other out, point each other at new like-minded people and generally see that what’s good for the network is probably good for them.”

Very much in line with this view has been Andy Gibson's facilitation of a recent London Network's event when people attending were asked 'what help they needed' and everyone was invited to offer assistance where they could. It seems this sort of approach is helping to create a culture of generosity rather than 'selling' and much more in line with the type of networking that Russell describes above?
Indeed! I always hated networking, it seemed positively immoral, until I actually got interested in my work and started meeting genuinely interesting people. These days I do loads of 'networking', but all I really do is swap ideas, explain my thoughts, get feedback, help people do interesting things, and find people with common interests and values. Perhaps that's why I'm so scattergun in my approach: I have no idea where the commercial value comes from, and I don't care, I just like meeting amazing people and seeing what comes out of it.

Oh, and on Paul's point about flagrantly promoting products or companies, that's fine by me - as long as they aren't boring!
Appropriate 'promotion' of self or company is in the eye of the beholder and will be different on the different online spaces used by RSA (nings, LinkedIn, Facebook etc). When signing up to the various groups I did note that no 'community rules' are set up... quite unusual these days, and refreshing. It's good when they form organically (and are applied humanely)... seems like the time is nigh. And as David Wilcox has said elsewhere, we need to consider how the role of 'community manager' is taken up and supported.
@Roxanne - that's brilliant you're putting together a "How to" guide re tweeting events - really look forward to reading it!

With regard to netiquette, I agree that we can't start setting hard and fast "rules", but I think if we could publish some friendly "guidelines" somewhere, that might be useful.

RSS

Review of RSA Fellowship nings, social networks

Over the next few months the RSAde Group will be consolidating regional social networks and nings. 

The aim will be to improve connectivity for Fellows, improve communication and reduce fragmentation. 

If you would like further information on these changes please contact the RSAde team via the Digital Engagement group on this network. 

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