Digital Engagement

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Comment by John Oakley on June 28, 2012 at 9:07

Its the "build a better mousetrap" syndrome. It is obvious that however good the mousetrap is it just ain't enough. Whatever we do it needs "push" marketing i.e. send it to 'em, not "pull", "please visit this website".

Comment by David Wilcox on June 28, 2012 at 8:51

Low engagement with the election process highlights (again) just how bad our online comms systems are ... despite best efforts of Jemima and others. Are we ready to do something? Forum comment at more length here http://bit.ly/OxsA7D

The elections give us a chance to focus attention.

Comment by Matthew Kálmán Mezey on June 11, 2012 at 11:31

I've writtena a (long) blog post about our recent RSA 'Digital Champions' Blue IQ event with Stuart McRae, and some other social media events.

Do add your own comment if you have a spare moment :-)

Here it is:

http://www.rsablogs.org.uk/2012/fellowship/social-media-community-o...

Comment by David Wilcox on May 31, 2012 at 9:45

Just posted this Storify on "Opening up RSA" http://storify.com/davidwilcox/opening-up-rsa following forums discussions

"What options for engagement should RSA offer online and face-to-face to Fellows, and to others who may wish to contribute? We first talked about that in 2007 through OpenRSA."

Comment by David Wilcox on May 28, 2012 at 9:09

Thanks Paul, there's now a very lively discussion Round these points in a forum post. Hope you can join in http://rsafellowship.com/group/digitalengagement/forum/topics/colla...

Comment by Paul Nash on May 28, 2012 at 8:33

Sorry to be a bit late to the gate with this one people but have been closeted in rural France for the last week and didn't really want to get back into the real world - I'm sure you understand. Of course, rural France may well be the real world and this may just be some dystopic parallel existence - let's not go there. The issue under discussion is, as David says, core to the whole digital engagement piece. Fellows like myself accept the difficulty of attending London based events but would greatly appreciate the opportunity to participate more fully on line. I can see Susan't stating point and agree with John about the importance of the experience of sharing the excitement.

What to do, what to do? Does the Ted x format offer any guidance or is that process too intensive for the scale of RSA presentations. I do like the videos we get on the RSA main site but miss the interactive nature of a live presentation.

 

I'm aware that I'm not offering any solutions here just exploring the concepts. I'm also aware that not everybody spends large parts of the day sat in front of the computer screen. there are some key discussion points here for the technology strategy board who are focussed on the business need as far as I can see but will be missing a trick if theydon't take this issue on board.

While I can identify with David's points about storify I think that this is a time to be ambitious and to think about the whole platform and not - if he will forgive me - finding ways round the issue.

I suspect that this one will run and run and I look forward to people's comments.

Comment by David Wilcox on May 24, 2012 at 22:12

I've just added a forum post "Collaborating towards a more fully networked RSA"

 In summary: if we want a better networked RSA, with more chances to connect and benefit from its many activities, we can’t just jump to a solution. We need a Fellow-led exploration of what’s possible, some experiments, and a chance to help shape new content strategies and networking activities.

I do hope you'll join in. 

Comment by David Wilcox on May 22, 2012 at 9:01

Thanks John - nicely highlights preference, purpose, skill demands. Maybe the exploration is how to make RSA events more accessible using a mix of different methods? I jumped too readily to a tool ...

Comment by John Oakley on May 22, 2012 at 8:40

David, much as I appreciate the experiment using Storify there seems to me to be a lot of work to ensure that adequate content is collected. I have tried to like like tweeting and its derivatives, and in the absence of an alternative I am grateful for it. I've just shared the excitement of the SpaceX Dragon launch just a few minutes ago via live tweeting but it was very much exposure to the highlights.

I think Susan's point is important. She, like many if not all of us, processes information differently when reading and the RSA events are usually so rich in content that the ability to read a full transcript would add to my understanding and enjoyment whereas live tweeting and Storify, although serving a useful purpose in that it encapulates other opinions, does not let me examine the original source.

Plus live tweeting and curation are skill-intensive activities and the quality would depend on the volunteer. Not everyone is a Roxanne. I personally have tried it and found it extremely hard and only rated retweets at the moment a fight broke out between the Port Commisioners at the meeting I was reporting.

However, I am prepared, with coaching, to explore the idea.  

Comment by David Wilcox on May 22, 2012 at 7:44

Here's a bit a of reframing. RSA staff - following the lead of ardent social reporters like Roxanne Persaud - are increasing tweeting from events and assembling the result using Storify http://storify.com/rsaevents. You can use the tool to assemble additional text and videos. It is multi-media transcription.
If presenters will provide slides and/or transcripts that's great (and they can be part of a Storify). Should we also look at the scope for more collaborative reporting? With some planning and guidance we could improve the quality of tweets and assemble more resources.

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