Nearly every single one of us equates money with happiness. We want our pigs to be treated well but we don’t want to pay for it. We don’t like working long hours but do like the lifestyle (trap) that comes with it. We expect the Government to provide for us but aren’t really happy to pay for it.
Individuals frequently reassess these priorities. They go on trips to Third World countries to be horrified by living conditions and come back with a renewed love of life, nature and the world. They reconsider what they value, what is truly important (a Playstation versus a tree). They start living differently and may or may not continue. I saw these things on The Old Kent Road (London); I’m slipping back.
The only way society at large will ever reconsider what it values, is when it also has these things slapped in its face. Society will never assess the relative importance of well-treated animals or our environment until those things are taken away from us. We all grow complacent, we all need reminders. In the developed world you don’t value clean drinking water as it is taken for granted.
Thus social enterprise should encourage climate change. We should embrace the sceptics. We should hasten the global warming meltdown, we need the Water Wars and the drought and death and disease. Nothing else will wake us up.
It is only when the UK is a lifeboat country with millions in the water clambering aboard that we will ever realise what truly matters.
Discuss.
Tags: change, climate, enterprise, pragmatic, reality, social, wars, water
Permalink Reply by Jeff Mowatt on November 22, 2010 at 16:46
Permalink Reply by Keith Heggart on February 28, 2011 at 23:39 By encouraging climate change we might be able to change the (social) climate, hey?
I'm not sure I agree with your post, Alastair, but I must say that it certainly provoked some distinctly uncomfortable thoughts. I agree that, without constant reminders, we risk slipping back into complacency, and, just like you mention, I've noticed myself getting far too comfortable with certain parts of my life
However, I'm not sure I completely agree with your rather grim ideas. Personally, and this might simply be my own lived experience, I think there is a range of exciting initiatives that suggest that people are beginning to value things - projects in Australia (where I live) that seek to value things like the environment, recycling, reusability. And added to that, I think there is in educational circles a growing desire to encourage amongst young people a wholistic approach to citizenship and human rights.
Of course, there is a long way to go...
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