Share 'The Value of Social Networking in fulfilling a goal'

I was recently asked by BBC Radio 4 's You and Yours about how social networking can produce results, bearing in mind that this artform also doubles as a 'favourite waste of time' for some people.  I was drawn towards two examples, one hugely successful, the other a comedy of errors which ended in glorious failure.  My story today concerns the positive example of how we created an online social m…