(Please let Matthew Mezey know about other resources that should be added to this page).
• See Guide to RSA online communities (covers Ning social networks, Linkedin, Twitter, blogs, video etc)
Other social media guides
Talk about Local’s quick-start page
Includes creating a simple site in WordPress, using Facebook to build community spaces, using images, video and audio online - plus step-by-step guides.
Podnosh advice pages
Guides developed by Nick Booth FRSA - cover WordPress, Flickr, Twitter, YouTube etc.
Kind of Digital's one-page guides
Produced by Dave Briggs FRSA.
Social Media Handbook - Tips, tricks, tactics, and tools for your station
A 50-page (US) social media toolkit (aimed at public media stations) - includes how to develop effective campaigns for fundraising, programming and engagement. Plus case studies, and tools and services to use to monitor social media.
Digital Unite's 200+ guides
Easy-to-use guides, for beginners and beyond - covers Facebook, Skype, smartphones and much else.
How to evaluate success online?/Let's Get Real
A very insightful report - and related resources (focused on the cultural sector). These include Social media metrics toolkit - a framework suggesting ways to make use of your social media metrics. Social media tools comparison – a comparison of the tools identified during the project that can be used to track different social media channels. Google Analytics health checklist - how to check your own Google Analytics set-up. Basic user segments and Advanced user segments - these are the user segments developed collaboratively as part of the project that you can download and apply to your own GA account.
Social by Social - a practical guide guide to using new technologies to deliver social impact
A valuable book (and website) produced by a team of RSA Fellows and others: Andy Gibson, Nigel Courtney, Amy Sample Ward, David Wilcox and Professor Clive Holtham.
‘How to Monitor Your Social Media Presence in 10 Minutes a Day - a guide to streamlining your social media process’
One of many guides produced by Hubspot. Other Hubspot guides include cover Linkedin, Facebook, Twitter, Search Engine Optimisation etc.
Search Engine Guide
Useful guidance on search engine optimisation (SEO), blogging, Facebook and much else - aimed at small businesses.
Social media: a guide for researchers (by Research Information Network)
Accompanied by a list of links and resources.
Impact 2.0: Collaborative technologies connecting research and policy
How to use Web 2.0 in policy-oriented research and design
Free Forrester/Groundswell tool to gauge how social media-savvy your users are likely to be.
Tips for using a flipcam (video camera)
How do I write a social media-ready Press Release?
You’ll find a social media press release template here.
The Definitive Guide to Social Media Releases
Great tips on PR in the social media era - from Brian Solis (author of Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, 2010). Also see his Conversation Prism graphic of social media channels.
Grade your press release using Pressreleasegrader.com
Hubspot's free tool offers a marketing effectiveness score and information about links, search engine optimisation etc.
Is your name already taken on the Web 2.0 channels?
Check with usernamecheck.com.
How do I make my content more readable and effective online?
Follow the advice of usability guru Jakon Nielsen www.useit.com (and check out Steve Krug’s readable guide ‘Dont’ Make me Think: A Common Sense Approach to Web Usability’
A Shel of my Former Self
Shel Holtz's blog about online communication etc.
(‘How Networked Nonprofits Are Using Social Media to Power Change’)
Covers leadership, networked business, social learning and more.
Technology for non-profits and libraries
Last updated by Matthew Kálmán Mezey Dec 6, 2011.