Matofska is a CEO, social entrepreneur and radical thinker. Her 20 year career spans broadcasting, communications, business development and charity campaigns. She is dedicated to social innovation and the power of ideas. She successfully launched two media companies, lived in New York for 8 years, devised and produced TV campaigns and award-winning series for broadcasters including the BBC and Channel 4 and built a global entrepreneurship campaign in 100 countries. She is currently Chief Sharer and Founder of THE PEOPLE WHO SHARE, a trail blazing business and movement dedicated to bringing a new era of sharing to the world by building a global marketplace of sharing and a ‘sharing sector’ to catalyse a sustainable Sharing Economy. Matofska is currently leading a research project on The Sharing Economy backed by leading business and social change organisations and is developing the innovative concept of Corporate Shareability, a new sustainable form of CSR based on partnerships, sharing and reciprocity.
Journalist and trend forecaster James Wallman explains why more and more of us are suffering from “stuffocation” – where instead of feeling enriched by the things we own, we are stifled and overwhelmed by them.