"Indeed, social is just part of the marketing mix. However, it is an increasingly important part of that mix.
Most marketing simply creates awareness and desire. Without some human connection, that is about as far as it goes.…"
Social Network for RSA Fellows
-
Peter Cook
- Male
- Gillingham
- United Kingdom
- Blog Posts (4)
- Discussions (4)
- Fellowship Events
- Groups (1)
- Videos
Gifts Received
Peter Cook has not received any gifts yet
Peter Cook's Page
Latest Activity
Peter Cook replied to Dr Graham Wilson's discussion 'How does your business grow?' in the group Fellows in Business
Peter Cook replied to Dr Graham Wilson's discussion 'Possible speakers at the RSA?' in the group Fellows in Business
"I don't use an agent in this country so feel free to get in touch direct. Who are JAS?"
Peter Cook posted a blog post
The Music of Business - crossing the chasms of art, business and science
RSA fellows may enjoy my latest book The Music of Business - a book which crosses the artificial chasms between art, science and business, by looking at business excellence through ideas developed from my career in science and music.This is my fifth book, acclaimed by Harvey Goldsmith.You can preview the book at http://www.slideshare.net/petercook1001/the-music-of-business-new-bookThis also has links to the…See More
Peter Cook posted a blog post
A night at the opera
http://www.youtube.com/watch?v=iIckOlzieo4I spent a night at the opera recently, when we went to see Rusalka, by Dvorak. In brief Rusalka develops the fairy story of a mermaid, who longs to leave her underwater kingdom. She falls in love with a handsome prince but must pay the price of losing her voice. Of course the opera ends in tragedy. Sounds innocent enough? Well, Daily Telegraph readers were outraged due to the modern…See More
Peter Cook posted a blog post
Constraints and Creativity
There is a school of thought that says that creativity is enhanced by having all the resources you need. There is an equal and opposite view that suggests that limitations can be the spur to creativity. It is to this view that I want to turn. Starting with the gypsy jazz musician Django Reinhardt:http://www.youtube.com/watch?v=gV6AB3WsNcMTony Iommi accidentally 'copied' Django's loss after an accident in a sheet metal factory where he…See More
Peter Cook posted a blog post
The Value of Social Networking in fulfilling a goal
I was recently asked by BBC Radio 4 's You and Yours about how social networking can produce results, bearing in mind that this artform also doubles as a 'favourite waste of time' for some people. I was drawn towards two examples, one hugely successful, the other a comedy of errors which ended in glorious failure. My story today concerns the positive example of how we created an online social movement to sell out a concert for the reclusive rock star Bill Nelson, leader of 70's pop art groups…See More
Peter Cook replied to Paul Vittles's discussion 'What's your passion?'
"I have three passions:
Science;
Business and;
Music
I have eventually brought these together in my career, over a 35 year period. It was a slow process! :-)
Peter"
Peter Cook replied to Dr Graham Wilson's discussion 'Possible speakers at the RSA?' in the group Fellows in Business
"Hello Graham,
I am author of four books crossing business and the arts, acclaimed by Professor Charles Handy and Tom Peters. My 5th one, "The Music of Business" is to be released in October.
More details via…"
Peter Cook joined Dr Graham Wilson's group
Fellows in Business
This group is intended for Fellows who are business people engaged in commerce.You don't have to be an entrepreneur, have a social purpose, or even be profitable.Once a few people sign up we can discuss what the group might want to do and how it might do that.Remember: engaging in discussions online is important. It helps people to get to know you, and to decide whether they like you. This is crucial before they can trust you and so recommend you to their own precious networks. Even if you…See More
Profile Information
- Are you an RSA Fellow?
- Yes
- Profile information
- Peter Cook leads Human Dynamics and The Academy of Rock, a creativity and innovation management consultancy, blending leading edge thinking from academia with the power of music, be it rock, jazz or classical. He delivers keynotes and longer masterclasses to some of the world’s top businesses and organisations.
Author of ‘Best Practice Creativity’, ‘Sex, Leadership and
Rock’n’Roll’, ‘Punk Rock People Management’ and 'The Music of Business' acclaimed by Professor Charles Handy and Tom Peters.
Peter has appeared on BBC TV, BBC Radio 2/4, Bloomberg TV, The FT, Independent and the Institute of Directors with his ideas.
- Website
- http://www.academy-of-rock.co.uk
- Twitter ID
- http://Academyofrock
Peter Cook's Blog
The Music of Business - crossing the chasms of art, business and science
RSA fellows may enjoy my latest book The Music of Business - a book which crosses the artificial chasms between art, science and business, by looking at business excellence through ideas developed from my career in science and music.
This is my fifth book, acclaimed by Harvey Goldsmith.
You can preview the book at …
ContinuePosted on February 21, 2013 at 13:20
A night at the opera
http://www.youtube.com/watch?v=iIckOlzieo4
I spent a night at the opera recently, when we went to see Rusalka, by Dvorak. In brief Rusalka develops the fairy story of a mermaid, who longs to leave her underwater kingdom. She falls in love with a handsome prince but must pay the price of losing her voice. Of course the opera ends in tragedy. Sounds innocent enough? Well, Daily Telegraph readers were outraged due to…
ContinuePosted on December 15, 2012 at 11:58
Constraints and Creativity
There is a school of thought that says that creativity is enhanced by having all the resources you need. There is an equal and opposite view that suggests that limitations can be the spur to creativity. It is to this view that I want to turn. Starting with the gypsy jazz musician Django Reinhardt:
http://www.youtube.com/watch?v=gV6AB3WsNcM
Tony Iommi accidentally 'copied' Django's loss after an accident in a sheet…
ContinuePosted on September 12, 2012 at 9:00
The Value of Social Networking in fulfilling a goal
I was recently asked by BBC Radio 4 's You and Yours about how social networking can produce results, bearing in mind that this artform also doubles as a 'favourite waste of time' for some people. I was drawn towards two examples, one hugely successful, the other a comedy of errors which ended in glorious failure. My story today concerns the positive example of how we created an online social movement to sell out a concert for the reclusive rock star Bill Nelson, leader of 70's pop art…
ContinuePosted on August 15, 2012 at 9:00
Review of RSA Fellowship nings, social networks
Over the next few months the RSAde Group will be consolidating regional social networks and nings. The aim will be to improve connectivity for Fellows, improve communication and reduce fragmentation.
Therefore there will be an increase of regional and thematic groups over the next few months.
If you would like further information on these changes please contact the RSAde team via the Digital Engagement group on this network.
RSA Vision
About the RSA
RSA Events
Does Population Matter?
One of the world’s leading geographers Professor Danny Dorling visits the RSA to argue that our concerns over population growth may be overblown.The Power of Vulnerability
Influential author and speaker Dr Brené Brown tackles the myth that vulnerability is a weakness. Instead, she argues, it is the clearest path to courage and meaningful connection, and has the power to transform the way we engage and educate.NHS at 65: rejuvenate or retire?
The NHS turns 65 this year at a time of significant change and unprecedented financial challenge. A panel of influential thinkers from the health sector and beyond debate whether it is time for the NHS to be retired off or whether there is scope for reinvention.Notes
Guide to RSA online communities
Created by Matthew Kálmán Mezey Dec 6, 2011 at 11:03am. Last updated by Matthew Kálmán Mezey Jun 22, 2012.
Apply for Fellowship today!
Created by Gurmeet Singh Feb 24, 2012 at 2:07pm. Last updated by Gurmeet Singh Feb 24, 2012.
Other social media guides
Created by Matthew Kálmán Mezey Nov 19, 2011 at 9:23pm. Last updated by Matthew Kálmán Mezey Dec 6, 2011.
© 2013 Created by RSA Networks.
