That's really interesting you say that, Richard - the project was founded by an American guy, Mitchell Sava in response to a perception of difference between US and UK values around failure. The campaign now as it has evolved, although containing an international thread, does look into lots of cultural aspects there.
I wonder where you were coming from when you wrote that? Be interested, if you join, in hearing more in the Ning Glory of Failure group.
Oh, out of interest, just looking at your profile - have you heard of a charity called 'The Friends of Friendless Churches'? I love the name but never really moved in the conservation circles (well, apart from Canal Camp, which is a little bit different!).
Journalist and trend forecaster James Wallman explains why more and more of us are suffering from “stuffocation” – where instead of feeling enriched by the things we own, we are stifled and overwhelmed by them.